managing ppc accounts can be overwhelming. there is so much to-do, and no one ever has enough time. this leads most people to just make huge todo lists of items they either should be doing, or want to eventually do inside their account. the problem with to-do lists is that they are easy to ignore.
using twitter and facebook trends to write ppc ads
twitter and facebook aren’t just for wasting time chatting with your friends anymore - they can also be vital sources of information to be mined when writing your ppc ads! here’s how these social sites can help you create compelling ad copy: technique #1 - use social sites to conduct market research one of the best [...] follow sej on twitter @sejournal
how to win the ppc championship
in ppc, it’s great to grab one of the premium positions above the search results - but you can still score (i.e. convert) even if you’re in a side position. so what keeps ppc advertisers from crossing the 50-yard line of search and scoring?
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simple ppc split testing can provide market insights that allow you to connect deeply and powerfully with your prospects. all that’s required is a willingness to think, wonder, and ask. here are two questions to jump-start your own deep curiosity.
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